
In the wake of the Radiohead announcement that they would leave it up to the consumer to decide how much to pay for their new album, “In Rainbows,” I went to their website to pre-order it.
Now, in the interest of full disclosure, I am a semi-fan of Radiohead. I think they’ve made some great albums (The Bends, OK Computer), as well as some criminally overrated albums (Kid A, Hail to the Thief). I buy a lot of music, both from physical retailers and online. I have not, as of yet, heard any of the tracks that have leaked.
As I navigated through their website and added “In Rainbows” to my cart, I was presented with the choice.
How much did I want to pay for the album?
The website uses Euros as its currency, but for simplicity’s sake, I’ll use American Dollars. There was an immediate instinct to type “0.01,” as I am a cheap bastard (though, in reality, there is a 93 cent surcharge added to your purchase). Then, I thought, “well, it would cost me 10 bucks on iTunes.” Of course, on iTunes, the majority of the profits from that sale would go to the label. Radiohead being without a label, I cut it in half. $5 of cold, hard profit in exchange for an album’s worth of music. I couldn’t help but think that sounded like too little to pay for the results of months of creative and physical labor.
It led me to the question, and the brilliantly executed point that Radiohead has made… What is music worth?
It’s a pretty relevant and salient question to ask in the industry Burst Labs makes its farthings in. When someone will throw a few GarageBand loops together, call it a music bed, and find someone to unload it on at a bargain-basement price, doesn’t it devalue the work of those of us that are staring through our jeweler’s loops, trying to make our work as legitimate and genuine as we can?
When Moby can empty the trash folder on his PowerBook onto a website and call it a “free production music catalog”, how do you compete? Because, I mean, it’s Moby… basically saying “this music has no value to me.”
So now, I sit in front of my monitor wondering how much of money I should give to Thom Yorke & Co. The thing that mystifies me is that the decision is so hard. Record prices are arbitrary, conjured up by what the market will bear, and in this case, the market has the ability to say “I want to pay next to nothing for your hard work,” which would be a travesty.
I have no answers, and I still haven’t decided how much to pay.
Feel free to discuss below. [ms]