Gawker Media dumping Idolator, 2 others

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Valleywag is reporting that Nick Denton, the publisher of the Gawker Media blog empire, is selling off Idolator, my go-to music news blog, as well as travel blog Gridskipper and politics blog Wonkette.

Idolator is being snapped up by Buzznet, the same company that recently purchased Stereogum and is being bankrolled by the Universal Music Group.

Denton reported via an internal memo (which he suggested be leaked) that the three websites accounted for only 3% of total Gawker Media web traffic, and would all have better prospects selling advertising elsewhere.

I’m not a big fan of Idolator being tied to UMG, but wish good luck to Maura and the rest. I’d like to hear Idolator’s response to this news. [ms]