CBS Greenlights Mark Burnett’s Jingle-Writing Reality Show

Last year, we posted about Mark Burnett’s new idea, a sort of “American Idol” for jingle writers. Well, it turns out that CBS has decided to pick up the series, and casting is happening as we speak, with episodes to begin airing this summer.

May I just say, from an advertising perspective, what a stroke of genius this is?

The fact that the show will be a nationally televised commercial for anyone willing to pony up the dough, with people literally competing over how best to tell the world about how inexplicably wonderful that company is, well, that’s why Mark Burnett is a millionaire and you’re not.

And if anyone can figure out where they’re casting, give us a head’s up. [ms]

(via Reuters)