This is what we won’t do

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We aspire to be creative, innovative, unique even, in our attempts to please our custom music clients looking for yet another Moby-ish or Coldplay-esque music cue for their commercial or promo.

I mean, it’s not like we get these requests every day.

I’d say once a week.

To which we then privately protest, “C’mon people, it’s 2007!!!”

We like Richard Melville Hall and Christopher Anthony John Martin as much as the next custom music house, but would really, really love to be asked to create something new, fun, exciting, and super sweet. You know, like Amy Winehouse or Albertina Walker.

(Oh, wait… we have been asked for those this month. Thanks guys!)

Aaaaanyway, in hopes of pleasing our favorite customers we hope to find some way of balancing the line between making our clients’ clients happy and fulfilling our musical fantasies of becoming the next…. well, er…. Moby or Coldplay - which you can’t do by imitating their every hit!

But here’s an example of everything we don’t want to be associated with… see if you think this new promo for Euro 2012 is just a bit too close (<-- and that would be a case of MAJOR understatement) to the recent iPod ad featuring the music of The Fratellis.

You be the judge :

Oh, one more thing… the music library world isn’t immune to this syndrome either. I’ll never forget hearing a ridiculous rip of Lou Vega’s Mambo No. 5… cleverly titled….

… wait for it …

“Mambo No. 6″

I wish I were kidding. [dh]