Televised jingle competition?!
Mediaweek reports that CBS is in talks with the creator of Survivor and The Apprentice about a show featuring a jingle production contest.
From reality guru Mark Burnett, and aptly titled Jingles, the eight-episode order will pit teams of contestants against each other in weekly battles to determine who can come up with the most effective commercial ditty.
Man, oh man, I’m getting all geeked out on this.
We may knock ‘em from time to time, but jingles are still in use in advertising everyday. Most of our custom music production work is of the underscore (or instrumental) variety, and the vast majority of our vocal productions are actual songs. But it would certainly be a blast, and I know we have a team of people who could actually provide some comedic elements to the show.
(eh, that’s you Matt and Judson)
We were stoked by the idea of teams competing on the show, since that’s what Burst is all about, and were a bit let down when the early talk of individual winners was the focus, but Burnett’s comments at Variety.com give us some hope that as a team we would still be considered :
“This show is sort of like America’s Got Talent but with a purpose,” said Burnett, adding that the competing teams will potentially benefit from royalties even if they are voted off early in the show.
Of course, if they’re looking for that Classic Sing Song Jingle thing, may we humbly nominate Terry Sweet as our Milwaukee representative. The dude has been at it longer than anyone we know in town, and he kills it everytime.
So, I say we enter. Let’s do it. I’m just left wondering who could be our Richard Hatch or Omarosa. Ideas, anyone? [dh]
UPDATE : um, okay, this does not bode well for us joining in (more from the Variety.com article) :
“A team could be anything from a sole singer-songwriter to a brother/sister team to a hip-hop group or a barbershop quartet,” Bank said. “Their performance onstage will really determine the vote.”
Performance onstage? Uh, yeah.
![Burst Labs [Logo]](/wp-content/themes/burstlabs/img/logo.png)




matt @ burst says:
10/2/2007 -The performance angle is ridiculous.
Having bespectacled and unshowered jingle-writers such as ourselves perform said jingles on stage is like having the carnies be the main attraction at the fair.
judson @ burst says:
10/2/2007 -a performance of me grinding out in cubase? god, that’s even more boring than watching me dj.
daniel @ burst says:
10/2/2007 -I say we all grab our laptops and perform a plugin symphony as an audition. Maybe wearing something classy and special… like chiffon athletic supporters and tailcoats.
We could mount the laptops right to our necks, like futurstic harmonica performance aids, so the glow of the screens lights our faces just like it does when we’re hard at work on our Jingles in the studio.
judson @ burst says:
10/2/2007 -warmflash says:
10/3/2007 -It’ll be a living ad for LOGIC AUDIO. I wonder if APPLE will want a jingle?
Judy Greer says:
11/1/2007 -Hey! You guys are already working in the industry! The whole idea is to give an unknown a chance… so get over it!
matt @ burst says:
11/2/2007 -True- if the judges knew of the untold millions we were collecting every quarter, they would probably disqualify us and flog us publicly. Doesn’t seem worth it.