Jason Wade insists you can, in fact, drive 55
Jason Wade (of lite-pop outfit Lifehouse) has scored an Allstate commercial warning of teen-related dangers of the open road.
Thanks to iTunes and a cherry timeslot in the middle of a Friday Night Lights episode, the single cracked the top 40, according to Billboard. Does that seem weird to you? The song itself is effective enough, if a mite saccharine and ambiguous. I guess it’s a good thing that people are buying music at all these days, but talk about a harbinger of change. With cassingles long dead, I can’t imagine something like this happening without iTunes – in fact, it would be impossible without iTunes.
Take a look (below) – am I missing something, or can this just be chalked up to a lot of Nick-tweens watching prime-time NBC while their parents were out trying to score Hannah Montana tickets?
If someone could get Rihanna to do a Travelers Insurance commercial, we might be able to get this industry saved by Martin Luther King Day. [ms]
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